X
Home About Courses Admissions Blog Contact Enroll Now
All Schools Digital Skills School
School 02

Digital Skills School

This school covers the essential digital competencies that drive online businesses, brands and marketing campaigns. Students learn to design, market, sell and grow in the digital space using industry-standard tools and proven strategies.

9 Courses
Beginner to Intermediate Levels Covered
100% Online Delivery
Certificate Upon Completion
JA
A Note from the Founder
Digital skills are what I used to earn my first income online. Before I understood crypto, before I built software, I learned to design, to write, and to market. Those three abilities alone gave me the tools to build an online presence and attract paying opportunities. The Digital Skills School exists to give every student that same foundation. You do not need expensive equipment or a university degree. You need the right skills and the discipline to apply them. That is what this school delivers.
Joshua Aluaye Ohiole, Founder, JaoTech Digital Institute

Learning Outcomes

Create professional-grade visual designs for brands, businesses and digital campaigns

Execute digital marketing strategies across multiple platforms and channels

Build and manage e-commerce stores that sell products and services online

Write email marketing campaigns that engage subscribers and drive conversions

Implement SEO strategies that improve website visibility and organic traffic

Develop affiliate marketing income streams through content and promotion

Produce high-converting sales copy for landing pages, ads and campaigns

Offer graphic design, marketing and copywriting services as a freelancer

Tools and Platforms

Canva
Adobe Photoshop
Adobe Illustrator
Mailchimp
Google Analytics
Ahrefs
Shopify
WooCommerce
Meta Ads Manager
Google Ads
ConvertKit
ClickFunnels
Figma
Buffer
Notion

Complete Course Syllabus

Every course builds directly on the previous. Click any course to expand the full module list.

01

Graphic Design

Beginner 5 Weeks
+

Visual communication using Canva, Photoshop and Illustrator. Students develop the ability to create logos, social media graphics, marketing materials, and brand identities that communicate professionally and attract attention.

Course Modules

1.1Design fundamentals: colour theory, typography, contrast, hierarchy and composition
1.2Canva from beginner to advanced: templates, custom designs, brand kits and export
1.3Adobe Photoshop: photo editing, manipulation, retouching and compositing
1.4Adobe Illustrator: vector graphics, logo design and scalable artwork creation
1.5Social media graphic design: sizing, formats and platform-specific requirements
1.6Logo and identity design: concepts, variations, files and brand application
1.7Marketing collateral: flyers, banners, presentations and promotional materials
1.8Building a graphic design portfolio for freelance client acquisition
02

Branding and Identity Design

Intermediate 4 Weeks
+

Building cohesive brand identities that communicate a clear, consistent message across every touchpoint. Students develop full brand systems from strategy through to visual execution.

Course Modules

2.1What branding is and why it determines how a business is perceived
2.2Brand strategy: defining positioning, values, voice and target audience
2.3Logo design process: research, concepts, refinement and final delivery
2.4Colour systems: primary, secondary and accent palettes with proper documentation
2.5Typography for brands: font selection, pairing rules and usage guidelines
2.6Brand guidelines document: creating a complete reference guide for a brand
2.7Brand application: how identity appears across digital and physical touchpoints
2.8Final project: Developing a complete brand identity system for a real or practice client
03

Digital Marketing

Intermediate 6 Weeks
+

Full-spectrum digital marketing covering strategy, execution, and measurement across paid and organic channels. Students learn to build and run campaigns that produce measurable results.

Course Modules

3.1Digital marketing fundamentals: channels, funnels, and the customer journey
3.2Content marketing: strategy, formats, distribution and measurement
3.3Social media marketing: organic growth, content planning and engagement
3.4Meta advertising: campaign structure, audience targeting, creatives and optimization
3.5Google Ads: search campaigns, keywords, bidding and conversion tracking
3.6Landing pages: structure, copywriting, design and conversion rate principles
3.7Marketing analytics: reading data, identifying performance, and making adjustments
3.8Final project: Building and running a complete digital marketing campaign for a product or service
04

Email Marketing

Intermediate 3 Weeks
+

Building and managing email lists that convert subscribers into customers. Students learn to write, design, and automate email campaigns that maintain relationships and generate consistent revenue.

Course Modules

4.1Why email marketing outperforms most channels: deliverability, ownership and ROI
4.2List building: lead magnets, opt-in forms and growing subscribers ethically
4.3Email platforms: setting up and using Mailchimp, ConvertKit or similar tools
4.4Writing effective emails: subject lines, preheaders, body copy and calls to action
4.5Email sequences: welcome series, nurture flows and promotional campaigns
4.6Automation: setting up trigger-based email workflows that run without manual intervention
4.7Analytics: open rates, click rates, unsubscribes and list health management
05

SEO

Intermediate 4 Weeks
+

Search engine optimization that brings consistent, free traffic to websites and content. Students learn the technical and strategic principles that determine how websites rank on Google.

Course Modules

5.1How search engines work: crawling, indexing, ranking and algorithm principles
5.2Keyword research: identifying search demand, intent and competition
5.3On-page SEO: title tags, meta descriptions, headings, content structure and internal links
5.4Content SEO: writing articles and pages that rank and satisfy search intent
5.5Technical SEO: site speed, mobile friendliness, structured data and crawlability
5.6Off-page SEO: backlinks, domain authority and link-building strategies
5.7Local SEO: Google Business Profile optimization for location-based businesses
5.8SEO tools: using Ahrefs, Google Search Console and Google Analytics
06

Affiliate Marketing

Beginner 3 Weeks
+

Building passive income systems through affiliate partnerships, content promotion and strategic link placement. Students identify affiliate programs, create content, and build income without owning products.

Course Modules

6.1How affiliate marketing works: commissions, cookies, tracking and networks
6.2Choosing a niche: evaluating demand, competition and monetization potential
6.3Finding affiliate programs: high-ticket, recurring and product-based opportunities
6.4Content channels for affiliate marketing: blogs, YouTube, social media and email
6.5Writing and filming product reviews, comparisons and tutorials that convert
6.6SEO for affiliate content: ranking review articles and driving organic traffic
6.7Tracking performance: clicks, conversions and optimization for higher income
07

E-Commerce

Intermediate 5 Weeks
+

Setting up and managing online stores that sell physical or digital products to customers anywhere in the world. Students build stores, list products, manage payments, and understand e-commerce operations.

Course Modules

7.1E-commerce business models: dropshipping, print on demand, own products and digital goods
7.2Shopify setup: account, theme selection, navigation and store configuration
7.3Product pages: photography, descriptions, pricing and variant management
7.4Payment gateways and shipping: connecting processors and configuring fulfilment
7.5WooCommerce: building an e-commerce store within WordPress
7.6Driving traffic to stores: ads, SEO, social media and email marketing
7.7Order management: processing, fulfilment, returns and customer service
7.8Analytics and optimization: identifying what sells and scaling successful products
08

Copywriting for Sales

Intermediate 4 Weeks
+

Writing that persuades people to take action. Students learn the frameworks, psychology, and craft of writing copy that sells products, services, and ideas across every digital format.

Course Modules

8.1What copywriting is and how it differs from general writing or content creation
8.2The psychology of persuasion: principles that influence how people decide
8.3The AIDA framework: Attention, Interest, Desire, Action applied to digital copy
8.4Writing headlines that stop people and compel them to read further
8.5Sales page copywriting: structure, flow, objection handling and calls to action
8.6Ad copy: Facebook, Instagram and Google ads that convert at low cost
8.7Email copywriting: sequences that build trust and drive purchase decisions
8.8Final project: Writing a complete sales page for a real product or service
09

Presentation Design

Beginner 2 Weeks
+

Creating high-impact business presentations, pitch decks and proposal documents that communicate ideas with clarity and visual authority.

Course Modules

9.1Presentation strategy: structuring ideas for clarity and persuasive flow
9.2Slide design principles: layout, whitespace, typography and visual hierarchy
9.3PowerPoint and Google Slides: advanced design techniques and custom layouts
9.4Data visualization: turning numbers and statistics into readable charts and graphics
9.5Pitch deck design: investor-ready presentations for business and funding contexts
9.6Final project: Designing a complete professional presentation for a business or client

Explore Other Schools

Ready to Train in Digital Skills?

Enroll today and enter a structured program that takes you from your current level to professional competency and real income generation.

100 Percent Online · Beginner Friendly · Certificate Included

WA